Global beverages brand Pepsi is unveiling a new logo, the first update of the iconic Pepsi globe logo in 14 years, the company said in a statement. Pepsi will roll out the new look in North America this fall in time for the brand's 125th anniversary, and globally in 2024. "The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints," it said.
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The 'refresh' logo (2008-present)
Back in 2008, Pepsi had made a bold shift by designing a diagonally-oriented smile logo through the red and blue ball. The letters were also shifted to all-lowercase.
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The minimalistic logo (2003-2008)
The 2003 logo was simple and minimalistic. It featured a blue and silver palette and a sleek, modern font. The clarity of the logo was made to reiterate the clean taste and purity of the beverage.
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The new generation (1991-2003)
Pepsi introduced the "new generation" logo in 1991, featuring a streamlined and modern font. The colour scheme was kept in blue and silver, to attract people of the modern generation.
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The globe (1973-1991)
The 1970s was a turning point for the iconic brand. This is the time when Pepsi tried to resonate with popular culture and hence, the 'Globe' logo was born. A reflection of its journey towards a new direction, the word 'Pepsi' was written in bold letters to highlight the shift.
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The Double Dot (1940-1950)
The double dot logo, or logo with colon was from the 1940s. In the later part of the decade, the colon changed to a hyphen, when Pepsi made television debut.
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The first (1898-1905)
The original Pepsi logo was designed by Caleb D. Bradham, a North Carolina pharmacist, in 1893. There was a classic red and white colour scheme, with simple font, resonating with beverage logos of the time.
