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Treating Coca-Cola like it's high-end wine is ridiculous—the stuff of parody. And yet the world's most popular sugar-water brand has graciously partnered with luxury glassware maker Riedel for your smirking amusement.
The product of their collaboration, a $20 glass that the brands claim is specially designed to favor Coke's flavor profile, may in fact make your $1 soda seem to taste better.
Or, for free, you can enjoy the surreal experience of hearing Riedel CEO Georg Riedel talk about Coke as if it were just like a rare wine for which his company also produces special crystal.
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