10 Gorgeous Fashion Boutiques That Could Be Mistaken for a Decorator's Atelier

Located on Madison Avenue, Gabriela Hearst's New York boutique was designed with the help of Zaher Katerji, lead architect at ZARI. Warm woods and neutral tones create a refined environment intended to relax shoppers, and create the effect of shopping from a living room. The sofa? Upholstered in cashmere, of course.

CHANEL recently opened a new boutique on Oak Street in Chicago’s Gold Coast neighborhood with the help of architect Peter Marino.
The two-floor boutique makes a powerful modernist statement that honors Chicago’s rich history of design and reflects Coco Chanel's love of form and texture.

Lush, patterned textiles make for irresistible seating in CHANEL's Chicago storefront.

Located on the fifth floor of The Shops at Hudson Yards, Forty Five Ten’s New York location features one section for Women's, another for Men’s, one for Vintage, and, finally, one for 4510/SIX—a platform for emerging fashion and design. Contemporary artists are also displayed throughout the store, including the like of Jose Dávila, Al Freeman and Katie Stout.

See the reflection of your next purchase in these mirror-like walls of Forty Five Ten.

In keeping with the brand’s Australian roots, this new boutique located on Madison Avenue is designed by the architect Don McQualter and is a physical embodiment of the ZIMMERMANN brand—relaxed femininity, an air of light, and unyielding optimism. Influenced by the 1940s architecture of the building, ZIMMERMANN created the feel of a local apartment, furnished with mid-twentieth century and later pieces throughout. Each room has been customized with handmade floor tiles, lights and furniture.

A distinctively bold rug lends a laid-back feeling, reminiscent of the Australian coast, in ZIMMERMANN's New York boutique.

"After a recent trip to Copenhagen, I came away inspired by the aesthetic balance of warmth, modern and comfort we encountered. It seemed to relate well to what we are into—mixing antiques with the new, craft with the polished and folk with the contemporary. It’s an open approach to resourcing and decorating that can provide a timeless vibe, tasteful style and personal charm."⁠— Billy Reid

A collection of antique photographs in Billy Reid's Chicago boutique echo that of a home's gallery wall.

In 2009, Laure Heriard Dubreuil opened The Webster’s flagship location in Miami. Originally the Webster Hotel, the 20,000 square-foot Art Deco building was built in 1939 by architect Henry Hohauser.

Heriard Dubreuil, who grew up in Paris and worked as a top merchandiser for Balenciaga and Yves Saint Laurent before founding The Webster, kept the name but reimagined the three-story interior as a women’s and men’s multi-brand luxury boutique designed with vibrant intimacy to resemble a residential space.

“The idea was a place where you can feel very comfortable,” says Heriard Dubreuil of The Webster’s concept. “It’s a place to spend time. You arrive, you take off your shoes, you're at someone's house, or you're in your gigantic closet, and you can try everything.”

Rather than organize the store by brand, Heriard Dubreuil merchandises her stores as if they contained personal wardrobes, mixing big brands with the emerging and arranging everything intuitively by mood.

The Webster's colorful shelving and gold and black displays feel as though you stumbled into an contemporary art exhibit.

Florence-based luxury footwear brand Aquazzura opened its second boutique in Soho, one of the most fashionable districts in New York. Architects Emil Humbert and Christophe Poyet pictured this space as a theatrical setting, combining striking graphics and elegant design elements.

The deep shades of blue, green, purple and pink—inspired by Dorothy Draper's favorite color scheme—allow the grand columns and arches to stand out and add to the enchanting, theatrical motif of the luxurious boutique.

Old world New York City glamour abounds in Ralph Lauren's flagship with inspiration taken from the Beaux Arts period.

A blending of clean lines, antiques, and neutral color palette creates an inviting shopping experience at this Club Monaco.

The Koch House feels like home while shopping because the uptown Dallas spot was once someone's home. Reimagined as a shop, the two front rooms showcase each season’s new collections while the back rooms are used as office space.

Nicole Musselman wanted to infuse the space with a relaxed beach vibe, but also included couture details such as repurposing fabric from previous lines to cover furniture and walls.